![]() ![]() The saga begins today as the Brisk mobile game application, Brisksaber, brings the iconic Star Wars lightsaber battles to smartphones. The new application will feature a progression of content that allows fans to incrementally unlock new characters and objects based on the nationwide redemption of codes found on specially marked packages of one-liter Brisk Iced Tea. "The Brisksaber app allows us to continue to offer inventive content that truly appeals to our growing Brisk community," says Fuller, who notes that the brand will also support the application with a dedicated 15-second TV spot. "Gaming is a big part of who they are, and we'll reward their loyalty to Brisk and their love of Star Wars by unveiling new content and features for the Brisksaber app throughout our Star Wars partnership." #Brisk tea flavors tv The game features a blend of 2-D and 3-D elements and invites players to choose their side-The Light Side or The Dark Side-then their mode-Time Trial or Survival-before they battle foes that vary depending on the allegiance they have chosen. Players can opt to share their scores on Facebook and Twitter, and top-scoring players will be shown on a leaderboard on /Brisk. #Brisk tea flavors androidīrisksaber can be downloaded via, /Brisk, or in the iTunes Store and Android Market beginning January 4, 2012. New Product Packaging and Sizing Go to the Dark Sideĭarth Maul, a Sith warrior known for wielding a double-ended lightsaber, takes over Brisk Raspberry Iced Tea 24-oz. The limited-time Brisk Raspberry Iced Tea Darth Maul packaging will drive consumers to, where they can download an exclusive mobile game application, Brisksaber.īrisk Raspberry Iced Tea Darth Maul bottles-along with Iced Tea with Lemon, Sweet Tea, Tea Lemonade, Green Tea Peach, Strawberry Melon, Lemonade, Pink Lemonade and Fruit Punch-will have under-the-cap codes that allow fans to collectively unlock new characters, lightsabers and objects when they play Brisksaber. The Uncap the App promotion and limited-time Darth Maul packaging are available until April 30, 2012. New multi-serve one-gallon jugs will also be unveiled to offer more value for Brisk drinkers in four flavors: Iced Tea with Raspberry, Tea Lemonade Fusion, White Tea Pink Lemonade Fusion and Strawberry Melon Juice Drink.įor more information about Brisk Iced Tea, fans can visit /Brisk. ![]() Product samples and interviews available upon request.īrisk® Iced Tea is a product of the Pepsi Lipton Tea Partnership, a joint venture between PepsiCo and Unilever. Brisk currently offers lemon iced tea, raspberry iced tea, sweet tea, peach green tea, green tea with mango dragonfruit, diet tea with lemon, fusion iced tea with lemonade, honey and ginseng iced tea, fusion white tea with pink lemonade, strawberry melon, fruit punch, lemonade, and diet lemonade.Brisk is available in Lemon, No-Cal Lemon, Strawberry Melon, Tea-Lemonade, Raspberry, Peach, Sweet Tea, Fruit Punch, Lemonade and Sugar-Free Lemonade. In an effort to compete with the Arizona Beverage Company's line of 99-cent iced tea cans, Lipton Brisk expanded its line of products in 2010 and lowered the price of its one-liter bottles to 99 cents. ![]() Frank Sinatra, Babe Ruth, Elvis Presley, Willie Nelson, Bruce Lee, Danny DeVito, Bruce Willis, Ozzy Osbourne, Sylvester Stallone (who voiced himself as Rocky Balboa), Danny Trejo and Eminem have all been featured in Brisk spots. The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk. Walter Thompson ad agency first launched the campaign in 1996, featuring pop-culture icons in claymation, and was revived in 2010 by creative agency Mekanism. Since being reformulated with sucralose, the amount of sugars has been reduced in most varieties by approximately half.īrisk is well known for its high-profile “That’s Brisk, baby!” campaigns. Prior to being reformulated Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can. In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion-dollar PepsiCo brands. Brisk is a tea and juice brand managed by the Pepsi Lipton Partnership, a joint venture founded in 1991 between PepsiCo and Unilever until November 2021 when private equity company CVC Capital Partners purchased Unilever's tea unit, Ekaterra, and its interests in the venture. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |